What is the Design Sprint? The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at Google Ventures, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more — packaged into a battle-tested process that any team can use. The entire process is described on this page: The Design Sprint I encourage you to travel through the links on this page to learn or refresh things related to discovering market problems, working out possible solutions, rapid prototypes design, and testing with the real people.