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Showing posts from June, 2015

Long-shorts versus marginal improvements

Some ideas are stickier than others. One of such explained by Tim Harford, an economist, an author and the brilliant storyteller.

Product Vision: an elevator pitch for your product

On this blog, I write a lot about making data-driven decisions. But what if you just starting to think about your product? You have a vague idea and nothing more. No point to go for prototyping or even talking to customers as you don't know yet who to talk to and what to talk about. In such situation - start from creating a product vision.

Major insights and small tricks to edge online conversion - Web Psychology by Nathalie Nahai

The Web Psychologist Nathalie Nahai is a Web Psychologist and best-selling author of ‘Webs of Influence: The Psychology of Online Persuasion‘ (Pearson).