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Showing posts from November, 2014

Qualitative research: Interview

One-to-One user interviews One to one conversation with a person (interview) is one of the easiest user research techniques. Sitting, talking to a person, what could be easier, right? No, not really. If you want to get real insight - you'll need to learn a lot before you master interviewing skills.

Don't read "Hooked" by Nir Eyal

or you would know what I've just learned 
Product psychology, simplified I came across Nir's blog a few weeks ago and was "hooked" since. Nir writes about products, business, and psychology. Writes really well, not only informative but also very engaging, with lots of examples and practical advises. If you're building products, especially technology products, then this blog is a must-read for you. 

Qualitative research: Observation

Great difference between what people say they do and what they actually do
Observation is one of qualitative user research techniques. By observing people using your app you might get very important insight, that couldn't be obtained otherwise.

Product people: who are they?

Are you a Product person ? 
Product managers\owners, entrepreneurs, UX people and even some marketers. The ones who care about solving customer problems, building new products and making the life of both businesses and individuals better.

How to make the right product decision?

Test them all and pick the best
Making product decisions is hard. You always have a scarcity of resources and sufficiency of ideas. Most importantly you don't want to screw up - fixing something that isn't broken.

What do you do then? How do you make correct decision?
Why wouldn't you ask your most important? Who? - Your customers. Eventually all you do is to satisfy their needs, to solve their problems.
There are variety of ways to test your product idea. Let's overview some of them.

Qualitative researchIs a way for you to get a feedback from an individual, from concrete person. When you use it? When you don't have good idea about what to do next with your product. You use it for formulate a hypothesis.

When you have a hypotheses, or even a couple of them, you'd want to know which one is the best.
To do that you'll need a

Quantitative researchIs a way for you to validate qualitative hypotheses with many people. Using this kind of research you can validate how many…