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Showing posts from February, 2015

Kathy Sierra - building badass users

or  It's about users and their context - not about your product. 

The Design Sprint

What is the Design Sprint?  The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at Google Ventures, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more — packaged into a battle-tested process that any team can use.

The entire process is described on this page: The Design Sprint
I encourage you to travel through the links on this page to learn or refresh things related to discovering market problems, working out possible solutions, rapid  prototypes design, and testing with the real people.

Quantitative research: Survey

How many times in the last year have you participated in any kind of survey?
More than 10, from 5 to 10, from 1 to 5, not a single time.

Survey is one of the most popular forms of quantitative research. Why? It's cheap, it scales, it could be distributed through different mediums and it delivers comparable results.