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Showing posts from September, 2015

3 steps to build a customer journey map

A customer journey map is a visual tool that shows how satisfied your customers are on every step of using your product. By a quick glance at the map, you can immediately see where you're doing fine and satisfying your customers and where you're failing.

Taking customer on a hero's journey

The Hero's Journey is a pattern of narrative that used in most books, movies, and stories. It is also known as "monomyth". Joseph Campbell, an American scholar, analyzed most of the ancient texts, legends, and tales. He found out that most of them follow quite a similar pattern. They tell a story of a "hero", who through the "journey" achieves great things and transform himself on the way.