Talk less, smile more

What a Broadway smash hit musical can teach us about customer interviews?

"Hamilton" is a delightful musical, featuring incredibly catchy songs that you cannot keep out of your head.

Recently I caught myself using one of the lines from the musical to guide my customer interviews.

Talk less, smile more.

As simple as that. Whenever you feel the urge to start talking while on an interview - remember this line.

Don't believe me? Check Rob Fitzpatrick's "The Mom Test":

Talk about their life instead of your idea
Ask about specifics in the past instead of generics or opinions about the future
Talk less and listen more

It’s called The Mom Test because it leads to questions that even your mom can’t
lie to you about.

Product management and operations tools - Jira Product Discovery review

JPD is a new player in the market of product management software. Jira (and the whole Atlassian suite) has been one of the most popular tool stacks for teams to deliver software products. Now they're adding a missing piece - product discovery.

Product Vision: an elevator pitch for your product

On this blog, I write a lot about making data-driven decisions . But what if you just starting to think about your product? You have a vague idea and nothing more. No point to go for prototyping or even talking to customers as you don't know yet who to talk to and what to talk about. In such situation - start from creating a product vision.

2 simple but powerful filters for your problem and product ideas

Nowadays lots of people and companies want to innovate. They want to generate new ideas and turn them into profitable products. But how would you separate good ideas from not so good ones? How would you make sure you invest only in good ideas?

Test-n-Tell.com - product management and operations

Search This Blog