Test-n-Tell - tiny apps, Big ideas

Throughout the human history, information was the critical tool. Knowledge was equal to respect and influence. Access to information was pivotal to success. Knowledge was hard to obtain and therefore was regarded as the highest value. Then came the Internet.

Knowing what real personalization isn't , could we define what it is?

Hello {user_name} is not a personalization. Yet lots of companies do only that and believe they have a personalized product. But where is the real personalization?

Simplicity was the mantra most UX designers followed in the last 10 years. " Don't make me think ," the iconic book by Steve Krug, popularized the concept of simplicity in digital product design. This concept helped a lot. To make computer interfaces actually usable for the broad audience. It's so easy today to order a cab, buy tickets online, find an answer to any question, connect with people around the globe, spend money... Is there a limit to simplicity or we should carry on simplifying any product?

Customer experience is the cornerstone of your product success. Customer Journey Map could help you to measure customer experience. Which parts of a customer journey are the most important? Where should you pay the most attention?

What is it? Why is it so important? And what are the examples of a winning user onboarding?

A customer journey map is a visual tool that shows how satisfied your customers are on every step of using your product. By a quick glance at the map, you can immediately see where you're doing fine and satisfying your customers and where you're failing.

The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at Google Ventures, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more — packaged into a battle-tested process that any team can use.

Big data. The buzz word of today. Everybody needs big data, lots have just data. How to make it big? Well, grow it.