Test-n-Tell - tiny apps, Big ideas

  Whether we like it or not, we all need to be competition-aware as PMs. Most of us have competitors, and understanding what they do might help us to win in the market.

Biases. Biases are everywhere . I have many biases. So as you and your customers. How could you limit cognitive biases' influence on your user research?

How many times in the last year have you participated in any kind of survey? More than 10, from 5 to 10, from 1 to 5, not a single time. Survey is one of the most popular forms of quantitative research. Why? It's cheap, it scales, it could be distributed through different mediums and it delivers comparable results.