Test-n-Tell - tiny apps, Big ideas

  Nineteenth-century Philadelphia retailer John Wanamaker allegedly said “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” But that was in the nineteenth century, no way this is still a problem today, right? 

If you have ego-driven product development - data will magnify it. If data serves your confirmation bias - you will always be right but your product will fail. Data is a magnifier of both good and bad.

Knowing what real personalization isn't , could we define what it is?

Hello {user_name} is not a personalization. Yet lots of companies do only that and believe they have a personalized product. But where is the real personalization?

Big data. The buzz word of today. Everybody needs big data, lots have just data. How to make it big? Well, grow it.