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Showing posts with the label persuasion

Insufficient marketing - the reason your product failed

  All of the things contribute to product success. And every thing, however small, could be the reason the product failed.

Product ethics: don't do to others what you don't want done to you

Recently, the topic of ethics in software product development came into the spotlight. Numerous critical voices challenge tech companies about their motives and the impact their products have on our world. Big boys are the first to be questioned. And rightly so. Top ten tech giants possess enormous power and should be held accountable accordingly. However, ethical product development is the responsibility of every business, not only the most successful ones. In theory that is true, while in practice medium and small companies are often so obsessed with own survival that ethical considerations are being deprioritized. Moreover, there weren't many useful frameworks to judge whether you're building an ethical product. And we cannot do anything in the tech world without a framework...

A PM's way to lead without authority

The need to lead without authority is one of the biggest challenges in product management. Not many aspiring PMs know about that unfortunate state of affairs. Partly due to the harmful ideas such as the CEO of the product . Partly because decision-making is the core PM responsibility. But how can one make a decision without authority?

How your product is perceived or why kids should thank virtual assistants

Throughout the human history, information was the critical tool. Knowledge was equal to respect and influence. Access to information was pivotal to success. Knowledge was hard to obtain and therefore was regarded as the highest value. Then came the Internet.

No existing solution? There might be no problem worth solving

- We don't have competitors. - There are no existing solutions to this problem. You often hear those kinds of statements from young product teams or entrepreneurs. It's often an argument for success. Experienced product teams know the absence of an existing solution is a worrying sign of a non-existent problem.

Fogg Behavior Model

Have you ever wondered why you do certain things? Why are some behaviors easy and joy to do while other not so? And your customers - have you ever struggled to understand their behavior? BJ Fogg , from Stanford University, has created simple and powerful behavioral model for persuasive product design.