Test-n-Tell - tiny apps, Big ideas

The Customer Journey Study is a straightforward one. You ask your customers to go through your product and rate their satisfaction with every step. If you need a more detailed script - here it is.

Improving your customer's experience becomes easier when you have the right tools. One of the most useful tools to measure customer experience is the Customer Journey Map . It's a free and easy-to-use tool that would help you to know where you are when it comes to customer experience. Knowing your baseline is a pre-requisite to any improvement. To get you started even faster here is the free and simple template to use:

A customer journey map is a visual tool that shows how satisfied your customers are on every step of using your product. By a quick glance at the map, you can immediately see where you're doing fine and satisfying your customers and where you're failing.

Kano study could be a highly needed touch point with your customer. During the study, you can ask critical questions and get to the essence of your customer's needs, perceptions, and motivations. Asking "why?" is a superpower. Image credit

How do you know which product features your customers really want? Which features they cannot live without? Which features they would like? Which features will delight them? To find that out - try the "Kano model" analysis. Image credit "Kano model" is a product development and customer satisfaction theory. It was developed in the 80s by that man, Noriaki Kano ,  educator, lecturer, writer and consultant in the field of quality management.