CareLogger increased its conversion rate by 34% simply by changing the color of the sign-up button from green to red. Wow, right? Such gems of data could be obtained using quantitative research method called A\B testing. It's designed to learn which of two variants works best . With A\B tests you can compare conversion elements on a website, call2actions, design elements, marketing messages and so on. A\B tests, also called split tests, could be characterized as follows:
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