Test-n-Tell - tiny apps, Big ideas

  Some products are great. Beautifully looking, technically superb, with great marketing. Only one problem - no one is using them. Why? There's no problem worth solving with those products.

Recently I was returning from a family trip to Barcelona. I kissed my mom goodbye, she was flying out a couple hours before me. - Hm, I don’t see my flight on the departures board, - I was on my way to Montjuïc park when she called.

The more senior one becomes in a given field the less that one seems to require. Fewer meetings, less text, fewer data. Seniority seems to be about ruthless prioritization. It's also about effectiveness and outcomes.

Are we aware of the impact our work has on our community, on our society? Do we assume any responsibility or just focused on our business goals?

Focus group is another kind of qualitative user research. It allows you to get a feedback from a group of individuals. Moderated focus groups are the most common. Participants need to be recruited upfront and they need to represent your desired market segment. You need an experienced facilitator to run a focus group. Best practice is to record focus group on camera for future analysis.

Great difference between what people say they do and what they actually do Observation is one of qualitative user research techniques. By observing people using your app you might get very important insight, that couldn't be obtained otherwise.