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"Jobs-to-be-done" to make your users badass

Remember Kathy Sierra's concept of a "badass users"? A user doesn't care about your product, user cares about his context. He doesn't want to be better at using your product. He wants to be better at what he's doing. A user of a digital camera doesn't want to be the best at using this particular camera. He wants to make stunning pictures.
Recent posts

Netflix PMs must have hit all their objectives

This is a purely theoretical article, I am in no way connected to Netflix, except being their customer. 

You never know how the world around will affect your product. Usually, we talk about the negative impact. Stock markets falling, new legislations, shifts in customers behaviour, fashion and so on. Sometimes though an external event might have a positive effect on our business. Take the latest situation where millions of people staying home (and rightly so). Streaming services such as Netflix, Disney+ and Amazon Prime must have their numbers jump through the roof.

PM's secret success trait

What if I tell you there is one, fundamental, applicable to any situation personality trait that makes a good PM great? What is it? Some secret knowledge? MBA-level revelation? No, not at all. The secret is humility. Yeap, as simple as that. Humility allows leaders to keep on growing, learning new skills and selecting best ideas.


The road behind

Recently I was returning from a family trip to Barcelona. I kissed my mom goodbye, she was flying out a couple hours before me.
- Hm, I don’t see my flight on the departures board, - I was on my way to Montju├»c park when she called.

Behaviour-based roadmap

There are so many ways to have your roadmap, among other

As a list of features with/without aimed released datesAs a list of product areas where you aim to make changesAs a list of problems you look forward to solving for your customers

Pair product management

One head is good, two heads is mutantPair-programming is a well-known development methodology. With many followers and critics, this technique has proven its viability. Some major companies even made it their philosophy.