Test-n-Tell.com - making product decisions

Some time ago, an aspiring product manager asked me what books she should read. I gave a couple of recommendations for books that helped me massively to get into product management craft. I've read dozens of PM-related books, but the following five are probably the most essential read list for anyone who would like to get into product management or just understand what PMs do.

Have you ever heard that? Yeap, that happens. Maybe even with your product. It often happens with B2B products. It certainly happens with products where buyers and users are two separate parties. As a product manager, what can you do about such unfortunate cases?

Every product manager knows, through training or experience, that their product has at least two groups of users. Noisy minority and quiet majority. First one is rather active. They want their opinion to be known. They will gladly give you feedback. They will leave product reviews. They will tell their friends or colleagues about their opinion of your product.

Every product manager knows, through training or experience, that their product has at least two groups of users. Noisy minority and quiet majority. First one is active. They want their opinion to be known. They will gladly give you feedback. They will leave product reviews. They will tell their friends or colleagues about their opinion of your product.

Your chances to innovate, create something new or solve a problem with multiple unknowns are higher when you have a diverse team. Such a team, that consist of individuals with various backgrounds, interests and cultures, given the right environment, will produce better ideas and solutions. But what if you don't need to innovate? What if you need to execute effectively?