Skip to main content

Posts

First things to fix on a Customer Journey

Customer experience is the cornerstone of your product success. Customer Journey Map could help you to measure customer experience. Which parts of a customer journey are the most important? Where should you pay the most attention?
Recent posts

PMs, be proud about stuff you haven't built

Lately, going through fellow PMs profiles, I noticed that we almost exclusively talk about stuff we've built and practically never about things that we avoided building.

When to kill a product

- We're discontinuing the product effectively on...
- Noooo, I love this product. Please! Why?!
That's my usual reaction when one of my favourite products is killed. Google Reader, Pebble, iGoogle, iPad mini, Google Inbox... yeah, Google has been a real "serial killer" when it comes to discontinuing products and services.

How "cold communication" violates basic psychological principals

Here's the email I've just received:
Hey {first name},
Circling back here, to keep this short, I see {product I am seeling} helping you and the {my company} team... It's the third email I received from that person whom I don't know, never met and whose product I don't need.

Stirred, not shaken user research

Biases. Biases are everywhere. I have many biases. So as you and your customers. How could you limit cognitive biases' influence on your user research?

A PM's way to lead without authority

The need to lead without authority is one of the biggest challenges in product management. Not many aspiring PMs know about that unfortunate state of affairs. Partly due to the harmful ideas such as the CEO of the product. Partly because decision-making is the core PM responsibility. But how can one make a decision without authority?