Remember Kathy Sierra's concept of a "badass users" ? A user doesn't care about your product, user cares about his context. He doesn't want to be better at using your product. He wants to be better at what he's doing. A user of a digital camera doesn't want to be the best at using this particular camera. He wants to make stunning pictures.
I've heard the term "career planning" very late. No one talked to me about a career in high school, nor later on my education path. I grew up in a poor country with a backwards education system (in 2006, the English theory book I was using was printed in 1968. It was full of "comrades" talking to each other in a way even British TV wouldn't use to mock Eastern Europeans). So I had no clue what I wanted to do, so as all my friends.