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"Jobs-to-be-done" to make your users badass

Remember Kathy Sierra's concept of a "badass users"? A user doesn't care about your product, user cares about his context. He doesn't want to be better at using your product. He wants to be better at what he's doing. A user of a digital camera doesn't want to be the best at using this particular camera. He wants to make stunning pictures.
Recent posts

First step onto the stage

I am gonna tell you a secret. I don't like to do customer interviews. Yes, I know. After some many articles when I say it's the most important part of PMs job - I personally don't like to do them. Until I am actually doing them.

Why all products are similar?

Have you ever wonder why most of the products look quite similar? All mobile phones are just plastic/glass/metal rectangles with a screen on top. All keyboards, however shiny, are qwerty-based. Or even Windows and macOS, despite cosmetic differences, are similar in core design principals. How come everything is so similar?

Great companies defined by the crisis

Any crisis produces victims and survivors. The difference between the two at least partly depends on their decisions and actions. Same story with businesses.

What's your Genba?

In the last article, I mentioned Toyota's production principal Genchi Genbutsu. It's connected to another of their core principals called Genba.

Genchi Genbutsu - go and see for yourself as a PM

I continue to digest the insights from the amazing book about Toyota production process. Another concept that could help to make product decisions called Genchi Genbutsu.