Test-n-Tell.com - product management and operations

Making products successful is tough. It requires a lot of skill, even more hard work and a great dose of luck. Most importantly it requires everyone to work together and towards the same objective. This sounds obvious but people aspects, or culture, often become the reason your product fails.

  Earlier I wrote a post about how your job title doesn't matter for doing good product work. However, your job title does matter in different contexts - influence and responsibility.

  It doesn't matter if your job is product owner, or product manager, or product leader. Whether it's a business analyst, designer, or engineer. If you care about solving problems for your customers - you are a product person.

  This is a trivial reason for product failure, but also very common. You have finite resources to achieve product success. If you run out of them before you reach product success - you might not have a second chance.

  All of the things contribute to product success. And every thing, however small, could be the reason the product failed.

  We already reviewed some of the most common reasons products fail - there is either no problem worth solving or, often and, when an organisation is not focused enough to solve the problem the right way.

  Some products are great. Beautifully looking, technically superb, with great marketing. Only one problem - no one is using them. Why? There's no problem worth solving with those products.