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First things to fix on a Customer Journey

Customer experience is the cornerstone of your product success. Customer Journey Map could help you to measure customer experience. Which parts of a customer journey are the most important? Where should you pay the most attention?
Recent posts

5 Ws rule in product management

In journalism, research and police investigations there is a concept of 5 Ws. What is it and how is it relevant to product management?

Product ethics: don't do to others what you don't want done to you

Recently, the topic of ethics in software product development came into the spotlight. Numerous critical voices challenge tech companies about their motives and the impact their products have on our world. Big boys are the first to be questioned. And rightly so. Top ten tech giants possess enormous power and should be held accountable accordingly. However, ethical product development is the responsibility of every business, not only the most successful ones. In theory that is true, while in practice medium and small companies are often so obsessed with own survival that ethical considerations are being deprioritized. Moreover, there weren't many useful frameworks to judge whether you're building an ethical product. And we cannot do anything in the tech world without a framework...

Why not give candidates real use cases during recruitment?

Recruitment is hard. Doh! But why make it even harder for yourselves? Time and time again I see recruiters coming up with convoluted ways to "test" their candidates. Tests, assessments, business cases. And yet the "recruitment success" (in a wide definition of this term) is still pretty rare. But this post is not about the entire recruitment process, just a part of it - business cases.

We all own the product, but you are accountable

Welcome to a day in a product manager's life. Let's moan a bit. Here are you arriving in the office seven minutes late of your usual time. You catch a "look" from your over-eager junior colleague and get to 100+ messages that await you.

Continuous product-market fit

It became a tickbox that when ticked is forgotten. But since you "reached" it - your market moved on and your product moved on. You cannot really achieve product-market fit once and for all. You need to continuously keep achieving it.