Before building a product - how do you know what product to build? While building a product - how do you know what features are the most valuable? After you've built a product - how do you know if to tune stuff or add a new one?
The year was 2015 and everyone was into startups. Incubators were spawning left, right and centre. Coaches appeared out of nowhere teaching people about fundraising, product-market fit and million-dollar exits. It was hard to resist the hype. So I didn't. I also dreamt of my own startup. How cool would it be to work on something you believe in, on your own vision. Luckily I didn't immediately quit my job and run to incorporate a new company. No, I was a product manager for a while to know that more than 90% of all ideas and startups fail. And I also knew the top reasons why startups fail . I was determined to avoid the most common mistakes and "fail safely".