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First things to fix on a Customer Journey

Customer experience is the cornerstone of your product success. Customer Journey Map could help you to measure customer experience. Which parts of a customer journey are the most important? Where should you pay the most attention?
Recent posts

You become what you measure

I've been watching this talk where Luke made a lot of great points on user experience, product management and business. One remark particularly resonated with me.

Context switching - undercover productivity killer

What hurts your productivity the most? Below I'd argue it's context switching.

PMs are asked to do a lot of different things. Interview customers, write reports, discuss with developers, analyse competitors, present to stakeholders and many others. Often, we asked to do many of those things at the same time. Sometimes we try. And we fail.

5 Ws rule in product management

In journalism, research and police investigations there is a concept of 5 Ws. What is it and how is it relevant to product management?

Product ethics: don't do to others what you don't want done to you

Recently, the topic of ethics in software product development came into the spotlight. Numerous critical voices challenge tech companies about their motives and the impact their products have on our world. Big boys are the first to be questioned. And rightly so. Top ten tech giants possess enormous power and should be held accountable accordingly. However, ethical product development is the responsibility of every business, not only the most successful ones. In theory that is true, while in practice medium and small companies are often so obsessed with own survival that ethical considerations are being deprioritized. Moreover, there weren't many useful frameworks to judge whether you're building an ethical product. And we cannot do anything in the tech world without a framework...

Why not give candidates real use cases during recruitment?

Recruitment is hard. Doh! But why make it even harder for yourselves? Time and time again I see recruiters coming up with convoluted ways to "test" their candidates. Tests, assessments, business cases. And yet the "recruitment success" (in a wide definition of this term) is still pretty rare. But this post is not about the entire recruitment process, just a part of it - business cases.