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First things to fix on a Customer Journey

Customer experience is the cornerstone of your product success. Customer Journey Map could help you to measure customer experience. Which parts of a customer journey are the most important? Where should you pay the most attention?
Recent posts

How "cold communication" violates basic psychological principals

Here's the email I've just received:
Hey {first name},
Circling back here, to keep this short, I see {product I am seeling} helping you and the {my company} team... It's the third email I received from that person whom I don't know, never met and whose product I don't need.

Stirred, not shaken user research

Biases. Biases are everywhere. I have many biases. So as you and your customers. How could you limit cognitive biases' influence on your user research?

A PM's way to lead without authority

The need to lead without authority is one of the biggest challenges in product management. Not many aspiring PMs know about that unfortunate state of affairs. Partly due to the harmful ideas such as the CEO of the product. Partly because decision-making is the core PM responsibility. But how can one make a decision without authority?

The script for a Customer Journey interview

The Customer Journey Study is a straightforward one. You ask your customers to go through your product and rate their satisfaction with every step. If you need a more detailed script - here it is.

Free Customer Journey Map Template

Improving your customer's experience becomes easier when you have the right tools. One of the most useful tools to measure customer experience is the Customer Journey Map. It's a free and easy-to-use tool that would help you to know where you are when it comes to customer experience. Knowing your baseline is a pre-requisite to any improvement. To get you started even faster here is the free and simple template to use: