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"Jobs-to-be-done" to make your users badass

Remember Kathy Sierra's concept of a "badass users"? A user doesn't care about your product, user cares about his context. He doesn't want to be better at using your product. He wants to be better at what he's doing. A user of a digital camera doesn't want to be the best at using this particular camera. He wants to make stunning pictures.
Recent posts

Who enjoys dealing with multiple stakeholders?

I've noticed some PM vacancies mention this requirement to a potential candidate: "enjoys dealing with multiple stakeholders". Enjoys? Really? In my ten years of working in product, I've met dozens if not hundred fellow PMs and none of them were enjoying dealing with multiple stakeholders. Most commonly this aspect of product management is the most dreaded.

Informed debate - a skill in danger of extinction

A good product management process has stolen a lot from the scientific method. But there is at least one other skill a good product team would want to adopt from science - an informed debate.

Another way to be technical as a PM

The previous article described what does it mean to be technical as a PM and how to become one. You don't need to know how to code or have a computer science degree to be a PM. You might just need to learn how your product is being built, learn the language of developers and be mindful about the limits of your knowledge.

Not technical enough to be a PM

How often potentially great candidates don't apply for suiting product management vacancies because they are afraid to be not "technical" enough? This word became scary for a lot of capable PMs or people who want to break into the field. Product management community is full of discussions on how technical PMs should really be. But perhaps even before that, we need to clearly define what does the word "technical" mean when applied to a product manager?

Market research > customer research

Multiple times I've seen those terms used interchangeably, even though there are major differences between market and customer research. Not understanding the full complexity of market research might lead to bad product decisions.