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First things to fix on a Customer Journey

Customer experience is the cornerstone of your product success. Customer Journey Map could help you to measure customer experience. Which parts of a customer journey are the most important? Where should you pay the most attention?
Recent posts

5 books to get into product management

Some time ago, an aspiring product manager asked me what books she should read. I gave a couple of recommendations for books that helped me massively to get into product management craft. I've read dozens of PM-related books, but the following five are probably the most essential read list for anyone who would like to get into product management or just understand what PMs do.

I am forced to use your product and I hate it!

Have you ever heard that? Yeap, that happens. Maybe even with your product. It often happens with B2B products. It certainly happens with products where buyers and users are two separate parties. As a product manager, what can you do about such unfortunate cases?

How to reach and involve quiet majority into product discovery?

Every product manager knows, through training or experience, that their product has at least two groups of users. Noisy minority and quiet majority. First one is rather active. They want their opinion to be known. They will gladly give you feedback. They will leave product reviews. They will tell their friends or colleagues about their opinion of your product.

How NOT to design your product by noisy minority's opinions?

Every product manager knows, through training or experience, that their product has at least two groups of users. Noisy minority and quiet majority. First one is active. They want their opinion to be known. They will gladly give you feedback. They will leave product reviews. They will tell their friends or colleagues about their opinion of your product.

When you don't need a diverse team

Your chances to innovate, create something new or solve a problem with multiple unknowns are higher when you have a diverse team. Such a team, that consist of individuals with various backgrounds, interests and cultures, given the right environment, will produce better ideas and solutions. But what if you don't need to innovate? What if you need to execute effectively?