Skip to main content

Posts

First things to fix on a Customer Journey

Customer experience is the cornerstone of your product success. Customer Journey Map could help you to measure customer experience. Which parts of a customer journey are the most important? Where should you pay the most attention?
Read more
Recent posts

Mind the Product's 2018 keyword was: Values

Values-driven, data-informed. That seemed to be the trend in this year's Mind the Product conference. More than 1700 product professionals gathered in London this year for what currently is the biggest product conference in the world.

Read more

PMs, be proud about stuff you haven't built

Lately, going through fellow PMs profiles, I noticed that we almost exclusively talk about stuff we've built and practically never about things that we avoided building.

Read more

When to kill a product

- We're discontinuing the product effectively on...
- Noooo, I love this product. Please! Why?!
That's my usual reaction when one of my favourite products is killed. Google Reader, Pebble, iGoogle, iPad mini, Google Inbox... yeah, Google has been a real "serial killer" when it comes to discontinuing products and services.

Read more

How "cold communication" violates basic psychological principals

Here's the email I've just received:
Hey {first name},
Circling back here, to keep this short, I see {product I am seeling} helping you and the {my company} team... It's the third email I received from that person whom I don't know, never met and whose product I don't need.

Read more

Stirred, not shaken user research

Biases. Biases are everywhere. I have many biases. So as you and your customers. How could you limit cognitive biases' influence on your user research?

Read more