Test-n-Tell - tiny apps, Big ideas

Can you learn how people will react to your product without actually building it ? Yes, you can. To do that you'll need a prototype of your product and actual people to try it out.

What is the Design Sprint?  The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at Google Ventures, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more — packaged into a battle-tested process that any team can use. The entire process is described on this page: The Design Sprint I encourage you to travel through the links on this page to learn or refresh things related to discovering market problems, working out possible solutions, rapid  prototypes design, and testing with the real people.

How many times in the last year have you participated in any kind of survey? More than 10, from 5 to 10, from 1 to 5, not a single time. Survey is one of the most popular forms of quantitative research. Why? It's cheap, it scales, it could be distributed through different mediums and it delivers comparable results.

A multivariate test is a logical continuation of an A\B test topic . Instead of comparing only two variants (A\B test) you can compare more than two - multivariate test (MVT). Image credit .

CareLogger increased its conversion rate by 34% simply by changing the color of the sign-up button from green to red. Wow, right? Such gems of data could be obtained using quantitative research method called A\B testing. It's designed to learn which of two variants works best . With A\B tests you can compare conversion elements on a website, call2actions, design elements, marketing messages and so on. A\B tests, also called split tests, could be characterized as follows:

Test them all and pick the best Making product decisions is hard. You always have a scarcity of resources and sufficiency of ideas. Most importantly you don't want to screw up - fixing something that isn't broken. What do you do then? How do you make correct decision? Why wouldn't you ask your most important? Who? - Your customers. Eventually all you do is to satisfy their needs, to solve their problems. There are variety of ways to test your product idea. Let's overview some of them. Qualitative research Is a way for you to get a feedback from an individual, from concrete person. When you use it? When you don't have good idea about what to do next with your product. You use it for formulate a hypothesis. When you have a hypotheses, or even a couple of them, you'd want to know which one is the best. To do that you'll need a Quantitative research Is a way for you to validate qualitative hypotheses with many people. Using this kind of resea...