Test-n-Tell - tiny apps, Big ideas

  Multiple times I've seen those terms used interchangeably, even though there are major differences between market and customer research. Not understanding the full complexity of market research might lead to bad product decisions. 

Last time I  mentioned five books that helped me to get into product management , better understand the role and challenges PMs face. This time around, let's look at product management books that will help an experienced PM to further improve.

Last week I visited a conference. It wasn't planned and on short notice, so I didn't know what to expect. The conference has been sponsored by a large and successful product company. One of the sessions was dedicated to their new product release. I was curious as this is something PMs do - pitch new releases.

Do you know why clients choose your product? Or you're just happy it happens? Or they don't choose your product, and you don't know why? Learn why people switch between different solutions.

Remember Kathy Sierra's concept of a "badass users" ? A user doesn't care about your product, user cares about his context. He doesn't want to be better at using your product. He wants to be better at what he's doing. A user of a digital camera doesn't want to be the best at using this particular camera. He wants to make stunning pictures.