Test-n-Tell - tiny apps, Big ideas

When I plan a new customer research project I like to remind myself of the most important "rules". Here are those rules in a form of a small crib sheet.

One of the most eye-opening Ted talks personally for me was this one: It tells a story of a movement, how it starts. It tells a story about the first person who starts a movement. About a leader. He's important, but. Even more important is the first follower.

We love success stories. We love to hear them, see them and picture ourselves in them. Yet when we think about the real life we know there are much more stories of failures than success. But we don't talk about them. We don't like them. Although stories about failures may tell us much more than "...and they lived happily forever after".