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Showing posts from October, 2016

6 basic mistakes in describing a problem

- I never give solutions to developers, - says one fresh product owner, - I give them problems! And then he drops one line as a story title. Job done? Not quite.

"Faster horse" vs customer development and market research

Yes, I will start from that quote by Henry Ford. The one has been quoted billion times, even though he probably never said that. Yet nowadays numerous people rely on that quote for their product strategy. Specifically, it's being used as an argument against market research.
- If I'll ask my customers what they want they will tell...
But you don't. You shouldn't ask your customers what they want. You should askwhat their problems are.