Test-n-Tell - tiny apps, Big ideas

Here's the most straightforward innovation recipe: Outline a process people currently follow to get things done - Remove some steps = Profit. The more steps you remove - the happier people are. Easy, right? Why then is the real innovation still so difficult?

What a Broadway smash hit musical can teach us about customer interviews?

Sometimes it's fine to make an intuition-based decision as long as the costs of being wrong are acceptable.