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Showing posts from October, 2017

Better, faster, cheaper and still nobody buys it?

Here's the most straightforward innovation recipe:
Outline a process people currently follow to get things done - Remove some steps = Profit.
The more steps you remove - the happier people are.
Easy, right? Why then is the real innovation still so difficult?

Talk less, smile more

What a Broadway smash hit musical can teach us about customer interviews?

Costs of being wrong

Sometimes it's fine to make an intuition-based decision as long as the costs of being wrong are acceptable.