Skip to main content

Product people: who are they?

Are you a Product person ? 


Product managers\owners, entrepreneurs, UX people and even some marketers. The ones who care about solving customer problems, building new products and making the life of both businesses and individuals better.



Sounds familiar? Then you're probably a product person yourself. Which is great. Our world needs more product people. Why? Because product people are problem solvers, and who does not want to solve his problems?

Should we mention what product is?
Classic definition states:
an article or substance that is manufactured or refined for sale
For simplicity and to be in line with modern trends, I would refine this definition to:
anything created to solve somebody's real problem  
It does not mean that sales are dead, it's more about the fact that nowadays there are a lot of products and services provided for free and their creators make living from something else.

This post is an example of a product: I've written it to solve my problem of structuring information and hopefully your problem of finding information. And it's free of course.

So considering that both definitions (of a product and product people) are so broad, can we say that everyone who does something is a product person? Yes, to a certain extent we all product people.

And as product people, we need to make product decisions. Moreover, we want to make more right decisions, rather than wrong ones. How to make more right product decisions you can find from the following series of posts.

As a bonus, check out the following podcast on Product People.

Popular posts from this blog

Product Vision: an elevator pitch for your product

On this blog, I write a lot about making data-driven decisions. But what if you just starting to think about your product? You have a vague idea and nothing more. No point to go for prototyping or even talking to customers as you don't know yet who to talk to and what to talk about. In such situation - start from creating a product vision.

3 steps to build a customer journey map

A customer journey map is a visual tool that shows how satisfied your customers are on every step of using your product. By a quick glance at the map, you can immediately see where you're doing fine and satisfying your customers and where you're failing.

First things to fix on a Customer Journey

Customer experience is the cornerstone of your product success. Customer Journey Map could help you to measure customer experience. Which parts of a customer journey are the most important? Where should you pay the most attention?