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Product Vision: an elevator pitch for your product

On this blog, I write a lot about making data-driven decisions . But what if you just starting to think about your product? You have a vague idea and nothing more. No point to go for prototyping or even talking to customers as you don't know yet who to talk to and what to talk about. In such situation - start from creating a product vision.

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Discovering the right product is a vital part of a product development process. To do that effectively best product teams use a Product Discovery process. This process foresees you having a Discovery Backlog with a list of ideas, concepts, and hypothesis in need of validation. But how to decide what ideas to validate first ?

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