What is it? Why is it so important? And what are the examples of a winning user onboarding?
"User Onboarding is the process of increasing the likelihood that new users become successful when adopting your product." Samuel Hulick
User onboarding starts even before your product. It's your acquisition as well. Your advertisement, your SEO, your partnerships. Every way for a customer to discover your product is the beginning of user onboarding process.
If your acquisition works then potential users while searching for a solution to their problem coming to your product. Your goal is to prove to them that your product is exactly what they're looking for.
Your potential users usually have some barriers adopting your product:
- Time (who has time for anything nowadays? Especially for your new, unknown product)
- Attention (you don't expect potential customers to read carefully your copy, right?)
- Money (isn't it everything is free on the Internet nowadays?)
- Mental and physical effort (how many fields the sign-up form has?)
To overcome those barriers and successfully convert potential users to engaged, satisfied users you need to master your onboarding process.
Let's first look at some examples of a successful user onboarding and then analyze the common elements that make those onboardings successful.
My goto place for user onboarding examples is the: https://www.useronboard.com/
Samuel Hulick, the creator of the site, has torn down a lot of successful products to decode their onboarding processes.