Even though the product operations process is complex and nuanced, it could be logically split into three major stages. Those are not sequential stages and you could be doing all three at the same time.
Surveying
To document the knowledge product ops receive during the surveying stage it is useful to create process maps, lists of tools people use, organisation and reporting structures and competence matrixes.
The special focus during the surveying phase should be paid to the following domains
- How do teams set goals for themselves and decide what they will work on
- How do teams discover worthy customer problems to solve and solutions that bring value for customers and the business
- How do teams iterate on delivering the value and measuring their progress
Experimentation
Things you can experiment on together with a product ops team
- How do you come up with your product strategy and goals
- How do you get feedback from your customers
- How do you validate solution ideas
- How do you prioritise between valuable initiatives
- How do you form a delivery backlog
- How do you validate and put live the increments of your product
- How do you go to market and grow your solutions
- How do you measure the outcomes of your initiatives and learn from the experience
- How do you distribute the knowledge across the company and grow the competence of your product teams
Optimisation
Measuring becomes the most important at this step. You want to make sure every little tweak actually improves things.
Manage product management
They say when you become a product leader - other product managers become your product. Similarly, when you become a product ops - your product management process becomes your product. And just as with products, you need to discover problems in your process, identify opportunities, validate your assumptions, and deliver value incrementally while measuring your actions as you go.In the future articles, I’ll describe every stage in more detail and hopefully provide some useful tips to product ops teams out there.