Welcome to the first chapter of my ongoing series on how to learn product management with the help of generative AI such as ChatGPT. This post is about the product discovery phase where you'll learn how to select the worthy problems to solve, how to conduct user and market research and how to create your product vision and strategy.
Product vision
Every product should start with a vision. You should figure out why are you building it. Who will be using it? What for? And how do you plan to benefit from it? To get started with the learning use the following prompts:- How do I define a product vision as a product manager?
- Provide examples of a product vision statement
- What is a product vision for [product name]?
- What are the different formats to express a product vision?
- Evaluate my product vision [product vision statement]
- Fix my product vision [product vision statement]
Discovery
The best products out there solve real, painful customer problems in ways that delight them while making sense to the business. How do you find those problems? How do you select the right problems to solve? Here is how ChatGPT or alike can help you to learn the research part of product creation. You can use the following prompts:- What is product discovery?
- What are the most effective ways to do product discovery?
- What should be the outcomes of a product discovery?
User interviews
- How to do a user interview?
- I am developing a [product idea], what questions I should ask during a user interview to learn about the needs of my potential users?
- Analyse my user interview questions [questions you want to ask]
- Fix my user interview questions to be open-ended [questions you want to ask]
- Where can I find user interview recordings to learn how to do them right?
- How do I document user interviews so it's easier to extract insights?
- How to share the findings from user interviews with my team?
- How do I recruit people for user interviews?
Surveys
- When should I do a user interview and when a survey?
- How do I create a survey to learn about [problem definition you're researching]?
- Suggest survey questions to learn about [the particular problem you're researching]
- Test my survey questions [the questions you want to ask]
- Improve my survey questions [the questions you want to ask]
- Suggest tools to create and distribute a survey
- Do I need to provide monetary incentives to recruit survey participants?
- What are the best ways to analyse and present survey results?
Market research
- What are the basic strategies for market research?
- How to perform a competitor analysis?
- Make a SWOT analysis of [competitor's product]
- Describe the product offering of [competitor's product]
- Analyse [competitor's product] according to the KANO model (you can do this for any methodology you like)
- What are the biggest criticisms of [competitor's product]?
- What are the latest reviews of [competitor's product]?
- What is [competitor's product] business model?
- What companies are using [competitor's product]?
- What is [competitor's product] latest open financial data?
Other research methods
- How to perform Design Sprint?
- How to do an Opportunity tree?
- How to do a Story mapping?
- What are brainstorming rules to follow?
- What is a Wizard of Oz testing?
- What is an A/B test?
- What tools are helpful to do A/B tests?
- How to analyse A/B test results?
Positioning
There are multiple ways how you can organise the insights from your research. One way is to create a positioning document for your future product. It is an important and much-needed artefact you can use to communicate about your product internally and then craft your product marketing. Start learning about product positioning by trying these prompts with a generative AI:
- How to create a Product Canvas?
- How to describe a product positioning?
- Provide product positioning for [product name]
- How do I describe the value proposition for a product?
- Provide examples of great value proposition statements
- What is a Product box technique in marketing?
- How do Amazon's Working Backwards principles work?
- What are the qualities of a good product landing page?
- Provide examples of great product landing pages
Those are only some of the discovery methods you can learn with the help of generative AI. Hopefully, you'll be inspired to experiment with prompts and get even more value out of this exercise.
In the next post, we'll see how generative AI can help you learn about the most fun part of product management - product delivery.