As a PM you always live in the future. Or so you should.
A product management job is the closest you can get to be a time-traveller. In fact, it's almost a permanent relocation to the future with occasional glimpses back to the present to make sure all goes according to the plan.
If we split PM activities according to the time perspective, here's what we'll have:
- Data analysis
- Sprint review (user acceptance)
- Competitive analysis
- Customer interviews
- Product vision/strategy
- Iteration planning
- Market research
- Goal setting
- Go-to-market planning
- Growth hacking
How to live in the future as a PM
The great thing about the working backwards approach is that it puts your customers in the centre. You describe the future for your customers and if it doesn't resonate with them, you immediately see the problem and can change course.
Usually, your discovery track should be at least two iterations ahead of your delivery track. It gives you enough time to validate your market problems without those outdating.
Having an up to date prototype for your entire product team to see is one of the most powerful ways to express your vision, strategy and the details of the experience you're aiming to create.